"Dedicated Experience for Desktop & Mobile for an Ice cream brand in Turkey.”
Role: Frame-by-frame animations for Home Page, Parallax Slider on Product Pages and a dedicated Mobile website for performance.
WORKFLOW & COMMUNICATION
The team of iGoa hired me for the development of this website. Since this project was managed remotely, we used Skype & WhatsApp for communication. We used Basecamp for project management and SVN to maintain code versions.
Stock Motion Animation
High fidelity frame-by-frame based animations on the homepage are a sequence of high-quality JPEGs drawn at regular intervals on an HTML5-Canvas element. The animations can be controlled with the scroll or keyboard keys.
Custom CSS Layout Grid
No frameworks were used for creating layouts. Every piece of CSS code is optimized and hand-coded.
Each Product has a unique URL so that the same can be shared across platforms and devices.
Social Sharing Meta Tags
We included a custom description, title, and thumbnail images for social platforms. Each time a user shares the website URL on social media, the information is retrieved using these values.
All images are compressed without losing much on quality. This makes sure that the website loads sooner on the respective devices.
Hand-coded front-end code
The code was developed using least amount of reliance on third party plugins or frameworks for CSS layout. Since the layout is quite unique, it makes more sense to create a custom CSS grid than to use a readymade one and customize it.
A separate website was developed for mobile. We opted for a much simple home page and used resized images for Product and Campaign pages.
Setting up Expires Header & g-zipping Content
I made sure that the server team is setting up the “expires headers” and enabling g-zip for faster performance.
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